Governance and Ethics

GOVERNANCE
AND ETHICS

“Being ethical is doing what we do.”

GOVRNANCE

ONLY ETHICAL AND CLEAN PRODUCTS

Safaa

An ethical company with a diverse workforce and always looking at ensuring there is equality and balance across the teams, Safaa stands for clean and pure and it strives on making the company a welcoming place to work.

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OUR ETHICS

We believe that the way a company does business is as important as its financial performance and the quality of its products and services. In a changing world, our Ethical Principles of Integrity, Respect, Courage and Transparency serve as our way for behaving ethically day by day. Our Ethical Principles are not just nice words, to be put aside in difficult times. These principles shape our culture, underpin our reputation, and allow Safaa Innovations to build trust.

YOU MATTER TO US

To work tirelessly with scientists, inventors and manufacturers to create products that are natural with no chemical or toxin. Our company ethos is All About You because you, your health and your wellbeing matter to us.

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BE HONEST

Because to build an empire with sustainable products it is important to build and maintaining trust and good relationships.

EQUALITY FOR ALL

We always treat people as we expect to be treated and that is RESPECT because what we do has an impact the lives of many people and our employees.

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WE STAY STRONG

Because without courage we would not be able to address the ethical questions rising today.

WE DO WHAT WE SAY

Being Transparent is key to our success and being always truthful, sincere and be able to justify our actions and decisions is a must for our company values.

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OUR PROMISE TO YOU

To fulfil everything we said we would do and make only the best products by being ethical and having the right controls in place, to be equal to all out team members and clients

Safaa began with Innovation and Ethics.

Safaa was created to finding a way to allow people to use products that is clean, transparent and healthy for our soul as well as our body. Ethics has been at the heart of our business and when creating products ethics formed the nature and ability of the product.

We believe in looking at the broader picture than just focusing on individual issues When challenged with ethical questions this led us to innovate, but also as technological and societal change is happening faster and faster, innovation is also the source of ethical questions. This is how we will continue to work and build the future of Safaa Innovations and continue to innovate ethically and produce products for the future.