We at Safaa Innovations understand that continuous research can create our products that are effective and generate real results. Our Research & Innovation model is built on three core entities: 

• Advanced Research, we continuously search for scientific knowledge about the products we look to create for you and discover new ingredients that are good for you.
• Applied Research develops formulations which work, which are then applied to all our different brands and products. 
• Development, which provides the brands with innovative formulas adapted to their identity and to consumer expectations around the world.