On May 25th, 2015 the Data Protection Law is changed. We’d like to let you know how this affects your data with us. 
 
safaainnovations.com respects the information shared with us and take the security of this data very seriously. Please review our privacy notice below to understand how we use the data entrusted with us. 

 
Cookies & Privacy Notice – Customers 

safaainnovations.com are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018, once enacted. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience. 
 
We have published this notice to help you understand: 

• How and why safaainnovations.com collect information from you 
• Who we share your information with, why and on what basis? 
• What your rights are 

 
If we make changes to this notice, we will notify you by updating it on our website. Safaainnovations.com will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By Data Controller, this means safaainnovations.com determines the purposes and way in which any personal data are, or will be, processed. 

 
Should you need to contact us please write to: 

Data Protection Officer 
Safaa Innovations  
Suite 32, Letraset Building,  

Wotton Rd,  

Ashford TN23 6LN 

or Email: enquiries@safaainnovations.com quoting Security and Privacy Enquiry. 

 
What information we collect when you register and why? 

When you buy goods from us, you are entering into a contract with us. We offer you the option of setting up and account or purchasing as a guest user so we can fulfil your order we ask you to provide some personal information such as; 

• Full name 
• Address (and previous addresses) 
• Email address 
• We offer you the option of leaving a contact number, but this is not mandatory 

• Consent to receiving marketing information via email 

If you create an account this contains the information you inputted, alongside a record of the orders you have placed. 
 
If you order as a guest, you do not have an account, though we will hold information pertaining to your order for as long as is required to ensure we can assist on any issues relating to your order. 
 
If you order as a guest and already have an account with us, we assign you with the same customer number linked to your account when the details you enter match your existing account. This is to ensure we are able to fulfil your order to the best of our ability. 
 
In order to undertake website personalisation, we will also gather information about the devices you use to access our sites (desktop and mobile), and this may include IP address. For further information on our use of cookies and tracking please see our Cookie Notice. 

 
How do we use your information? 

 
Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are: 

• Contract – your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your catalogue. 

• Consent – where you agree to us using your information in this way e.g. for storing your payment card details. 
• Legitimate Interests – this means the interests of in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Party’s such as delivery partners. 
• Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes. 

Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are. 

What We Use Your Personal Information For 

Who we share your information with and why? 

Safaainnovations.com works with a number of trusted suppliers, agencies and businesses in order to provide you the high-quality goods and services you expect from us such as delivery companies, and market research companies amongst others. Some examples of the categories of third parties with whom we share your data are: 

 
Supplier Partners 

Safaainnovations.com works with a number of trusted partners who supply products and services on our behalf. All partners are subject to thorough security checks and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf. 

 
Delivery Partners 

In order for you to receive your goods, safaainnovations.com works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items. 

 
IT Companies 

Safaainnovations.com works with businesses who support our website and other business systems. 

 
Marketing Companies 

We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf. 

 
Payment processing 

Safaainnovations.com works with trusted third-party payment processing providers in order to securely take and manage payments. 

Your Rights 

Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data. 

For more information or to exercise your data protection rights, please contact us using the contact details above. You also have a right to complain to the Information Commissioner’s Office, which regulates the processing of personal data. 

Keeping in touch with you 

We want to keep you up to date with information about new ranges, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information. 

Safaainnovations.com will not share your information with companies outside for their marketing purposes. 

If you decide you do not want to receive this marketing information you can request that we stop by writing to the Data Protection Officer at the address provided above or email enquiries@safaainnovations.com,  

You may continue to receive mailings for a short period while your request is dealt with. 

 
How long we keep your information 

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws. 

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where: 

• The law requires us to hold your personal information for a longer period, or delete it sooner; 
• You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law; 
• We bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or 

• In limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period. 

What are your rights 

You are entitled to request the following from safaainnovations.com , these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk 

• Right of access –to request access to your personal information and information about how we process it 

• Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed 
• Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased.  
• Right to restriction of processing – to restrict processing of your personal information 
• Right to data portability – to electronically move, copy or transfer your personal information in a standard form 
• Right to object – to object to processing of your personal information 

• Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling 

 
If you have any general questions about your rights or want to exercise your rights please contact enquiries@safaainnovations.com 

  
You have the right to lodge a complaint with a data protection regulator in Europe, in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO website www.ico.org.uk where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have. 

 
Cookie Notice 

This notice is designed to help you understand what cookies are, how safaainnovations.com uses them and the choices you have regarding their use. 

By continuing to use www.safaainnovations.com the “site”, you are agreeing to our use of cookies in the manner described in this notice. 

 
What are cookies? 

Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the site. This allows the site to recognise you as a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits (a ‘persistent cookie’). They are not harmful and do not contain any information such as your home address, date of birth or credit card details. 
 
The cookies we use fall into four broad types: 

 
Strictly Necessary Cookies 

These cookies are essential in helping you to move around our site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet. 

 
Analytical/Performance Cookies 

In order to keep the site, its services and products relevant, easy to use and up to date, we use web analytics services to help us understand how people use our site. For example, we can see which parts of the site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best. 

 
Functionality Cookies 

These cookies allow websites and applications to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can’t identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you’ve been on the internet but do help us to serve you with advertising that is more relevant to you. 

 
Targeted Marketing Cookies 

We also use cookies to assist in targeted advertising. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. We also use them to measure the effectiveness of our marketing communications, for example by telling us if you have responded to an advert that we have sent you. 

 
What do we use Cookies for? 

• They enable you to transact, whilst other non-essential cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you. 
• To personalise and improve your customer experience. 
• To allow you to securely sign in to your safaainnovations.com account, so that you can use your features such as order information 

• To recognise the device that you are using 
• To store the content of your online shopping bag whilst you browse the site and to complete an order 
• To record the areas of the site that you have visited, products you have viewed, and time spent browsing, as well as the products you purchased. Safaainnovations.com uses this information to help make the website more user friendly, develop our site design and to continuously improve the quality of the service we provide. 
• To distribute visitors to our site evenly across platforms to ensure the content is served at the fastest possible speed 
• For re-marketing purposes to determine relevant related products to show you when you’re browsing on other selected websites. These cookies can be associated with services provided by a third party such as an advertising network. 

• We also offer you the facility to share your experience on our site through social media sites such as Facebook, LinkedIn, Instagram and Twitter. By using these features, you are consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites. 

Cookies are an essential part of how our site works, as they remember certain information about a visitor. Safaainnovations.com uses first party cookies (these are placed there and used solely by safaainnovations.com) and third-party cookies (these are placed there by third parties we work with). 

 
Are cookies safe? 

Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at http://www.allaboutcookies.org/ and www.youronlinechoices.com/. For a video about cookies visit https://www.google.com/intl/en-GB/policies/technologies/cookies/ 

 
Can I turn off cookies? 

Yes – but if you choose not to allow the use of cookies, your experience of our site will be limited and many integral aspects of the site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all. 

To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive. 

For information on how to disable cookies, please consult the “Help” tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below. 
 
We have implemented our cookie consent tool that will allow you to control the usage of our cookies. This can change at any time if you have an account with us under my contact preference tab. 

 
Details of our Third-Party Cookies 

Safaainnovations.com allows selected third parties who participate with us in marketing programs to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site. 

For details of the third-party cookies we use please see the table below. Safaainnovations.com is not responsible for the content or privacy policies of third parties or other websites, and we advise that you check these yourself. 

The following cookies are all used for analytical and targeting purposes. 

Google Tag Manager 
Google Analytics 
Add This 
Bing Ads 
DoubleClick 
Facebook Connect 
Redeye 
Mention Me 
Visual Website Optimizer 
Norton Shopping Guarantee 

Opting Out 

Website visitors who don’t want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here. 

Visitors can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings 

This Cookie Notice was last updated on 1^st August 2020, and further changes will be communicated by updating this notice. 

 
Contact 

Should you need to contact us please write to: 

Data Protection Officer 
Safaa Innovations  
Suite 32, Letraset Building,  

Wotton Rd,  

Ashford TN23 6LN 

or Email: enquiries@safaainnovations.com Security and Privacy Enquiry.